Money in, money out, cost of delivery, profitability, team workload, pipeline health. Six things to know about a small business. Four screens that show them.
01 / 04 · Potential
Track every maybe in one place.
Every lead lives on one board. Drag right to qualify; drag left to forget. Seven stages from new to won, with a lost-reason captured on the way out. Activity timelines log every task, file, note, and external link. Confetti when you close. We're not above it.
Kanban with 7 stages and drag-to-reorder
Lost-reason capture on every dropped lead
Activity timeline with tasks, notable dates, files, notes
External links (Dropbox, Drive, anywhere) on each lead
Daily cron reminders for tasks coming due
Country field with priority-region defaults (GCC first)
Confetti on close
Potential · 12 open
AED 186K possible
Halcyon · 2026 retainer
AED 28,000
2d
Greenfield Co. · brand
AED 14,500
4d
Marin Studios · refresh
AED 8,200
1d
Penrose · illustration
AED 6,400
6d
Birch + Hare · ops review
AED 12,800
3d
Lighthouse · discovery
AED 22,000
11d
02 / 04 · Projects
Active work, no clutter.
Owner, deadline, status. The smallest possible project view. Budget vs actual is on the project, not in a separate finance tool. Time entries auto-attach. Supplier POs and bills appear as direct costs in the financials. Invoices follow the project. No subtasks-inside-subtasks, no Gantt cosplay.
Budget vs actual on every project
Milestones tracked inline
Time entries auto-attach from the timer
Supplier POs and bills counted as direct costs
Invoices that follow the project
File uploads on every project, lead, invoice, and PO
businessOS· November · Week 47
PotentialProjectsTimeMoney
Money kept · November
AED 16,570
+12% vs Oct
Active
8
3 closing this week
Past due
3
need a nudge
Hours · wk 47
142h
−6h vs typical
Acme Co. — rebrand
On track
AED 24,000
Due Fri
Northstar — site refresh
Past due
AED 18,500
2d late
Glass & Co. — retainer
Active
AED 9,200/mo
On track
Field & Co. — discovery
Lead · cold
AED 12,000?
Cold 6d
Penrose — illustration set
In progress
AED 6,400
Due Mon
03 / 04 · Time
One timer per project.
A timer per project. Auto-approve, or queue for review — your call. Weekly utilization across the team in one number per person. Billable vs non-billable split, by client, by week. Timesheet reports default to the view the user is most likely to want.
Timer per project, started in one click
Auto-approve or manual approval queue
Weekly utilization, per person
Billable vs non-billable split
Task category dropdown — configured once
Timesheet reports as the default landing tab
businessOS· November · Week 47
PotentialProjectsTimeMoney
Money kept · November
AED 16,570
+12% vs Oct
Active
8
3 closing this week
Past due
3
need a nudge
Hours · wk 47
142h
−6h vs typical
Acme Co. — rebrand
On track
AED 24,000
Due Fri
Northstar — site refresh
Past due
AED 18,500
2d late
Glass & Co. — retainer
Active
AED 9,200/mo
On track
Field & Co. — discovery
Lead · cold
AED 12,000?
Cold 6d
Penrose — illustration set
In progress
AED 6,400
Due Mon
04 / 04 · Money
Money in, money kept.
Invoices out — PDF and email built in. Supplier invoices in, with attachments. Costs and revenue side by side. Past-due nudges run themselves. Ten currencies, AED-native. A client portal so customers can review what they owe without an account.
Invoice PDF + email, built in
Stacked cost bar — direct vs indirect, at a glance
Supplier invoices with file uploads and PO matching
Ten currencies, AED-native
Past-due nudges run themselves on a daily cron
Client portal for invoice review (no login required for the customer)
businessOS· November · Week 47
PotentialProjectsTimeMoney
Money kept · November
AED 16,570
+12% vs Oct
Active
8
3 closing this week
Past due
3
need a nudge
Hours · wk 47
142h
−6h vs typical
Acme Co. — rebrand
On track
AED 24,000
Due Fri
Northstar — site refresh
Past due
AED 18,500
2d late
Glass & Co. — retainer
Active
AED 9,200/mo
On track
Field & Co. — discovery
Lead · cold
AED 12,000?
Cold 6d
Penrose — illustration set
In progress
AED 6,400
Due Mon
What this isn't
Three things we’re happy not to be.
Not a task manager.
If you live in a kanban for to-dos, use Linear or Things. We track work, not tickets.
Not a CRM.
If you need pipeline scoring, sequences, and 47 custom fields, use HubSpot. We track leads with a name, a value, and a stage.
Not an accounting system.
If you need ledgers, journals, and chart-of-accounts, your accountant has one. Export to them yearly.